Monthly Self-improvement

I was quite surprised to see this in the top ten for August 2009. It is sold by licensed sellers who walk the street, or often stand outside busy shops such as supermarkets. A portion of the proceeds from each sale goes to the seller. The publication helps support people with limited income or those who lack proper accommodation. The magazine covers local events and is also concerned with social issues such as poverty. This is not a low-quality publication, but given the means of dissemination it does quite well. To what degree philanthropy participates in the sales figures as opposed to genuine interest in the content would be of interest.