Narrative

Bestsellers

Weeklies

Number sold (1. Aug – 31. Aug): 1. Nový Čas pre ženy 185 607; 2. Plus 7 dní 158 413; 3. Báječná žena 133 638; 4. Život 112 886; 5. Eurotelevízia 93 015; 6. Katolícke noviny 78 810; 7. Nový Čas Nedeľa 58 309; 8. Šarm 56 593; 9. Slovenka 46 398; 10. Telemagazín 29 637; 11. Chvíľka pre teba 29 563; 12. Vasárnap 27 735; 13. Star 16 752; 14. .týždeň 15 988; 15. TREND 15 252; 16. Roľnícke noviny 5 651

Besides Eurotelevizia, the Catholic newspaper at number six, and the politics and culture magazine Tyzden at fourteen, the popular weekly is almost entirely dedicated to a female readership. I cannot confirm this with statistics, but a variety magazine that emphasizes celebrity, women’s health, personal and family relationships, raising children, cooking, etc. seems to me to aim for women. Current events are always included, but I think the primary attraction of the most successful weeklies is that they appeal to the real interests of a majority of women in Slovakia. I suspect that the numbers might not be the same if considered strictly for Bratislava, as there is likely a higher proportion of women working or with careers in Bratislava than in the rest of the country. However, this could be wrong. The main issues dealt with repeatedly in every magazine, in every issue, are those of interest regardless of class or position. That being said, there are differences between periodicals and possibly readerships. Plus 7 dni, for example, seems a more professional, less tabloid-like publication than Bajecna Zena, in terms of the quality of paper and print, the layout, the choice of stories and the presentation. A more detailed study of content, format, layout, use of language and image, etc. would be of great interest in relation to price, points of sale, regional sales, etc.